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It all started in 1937 when Gert's parents moved to Portland, Oregon, after escaping Nazi Germany. There, they bought a modest hat company and called it the Columbia Hat Company. After Neal's untimely death in 1970, Gert's father left the firm to her husband, Neal, and finally to her. This marked a new beginning for the family as Gert changed from being a housewife to an executive over night. The Columbia brand embodies the "Tough Mother" attitude of our founder, Gert Boyle. Her renowned idealistic tendencies ("It's flawless. Now get it better.") and the lofty ideals she upheld for herself and other people continue to serve as our inspiration today.
